
Client: Fun Academy
My Role: Project Manager
The Team: Led 6 internal members (2 UI/UX, 3 Front-end, 1 Backend) and cooperated with a Finnish expert team.
Technical Platforms: iOS/Android, Cross-media integration.
overview
Bridging Finnish Pedagogy with Digital Innovation
The Hero Parents App is a cross-media, interactive learning platform developed in partnership with Fun Academy (Finland). Founded by Peter Vesterbacka (the “Mighty Eagle” of Angry Birds), the app translates the world-renowned Finnish education model into a digital tool for modern parents. It focuses on “Education 4.0″—preparing children for future challenges through play, creativity, and cognitive development.
Challenge
Localizing The Finnish Pedagogy
While Finnish education is globally respected, the challenge was to productize its high-level concepts for a digital audience while managing international collaboration:

- Cross-Continental Coordination: Bridging the gap between Finnish educational design (Fun Academy) and technical implementation (HK team).
- Monetization of Education: Creating a subscription-based model that justifies the premium value of Finnish expert-backed content.
Approach
1. International Stakeholder Management

I served as the primary bridge between the Finnish Experts and my technical team of six:
- Requirement Synthesis: I translated the pedagogical frameworks provided by Fun Academy into backlog tickets, ensuring the “Play-to-Learn” essence was not lost during development.
- Agile Localization: Coordinated weekly syncs with the Finnish team to ensure the app’s roadmap aligned with both the global IP standards and the local user behavior of Asian parents.
2. Digitizing the User Journey
Leading 2 UI/UX Designers, I focused on creating an interface that feels “playful”:

- Stage-Based Curriculum: Structured the app into 4 distinct developmental stages, allowing for personalized learning paths and a clear tiered pricing strategy (Yearly subscription vs. Stage-based purchase).
3. Scaling the Tech Stack
With 3 Front-end and 1 Backend developer, I managed the technical delivery

- Multi-Platform Deployment: Oversaw the release across Apple App Store, Tencent MyApp, and Baidu Mobile Assistant, ensuring 100% feature parity.
Results & Impact
- Official Partnership: Successfully launched the first digital product in the region officially endorsed by Education Finland.
- Global Synergy: Successfully integrated insights from Sanna Lukander (CEO, Fun Academy) and Peter Vesterbacka into a market-ready consumer product.
- Flexible Revenue Model: Implemented a multi-tier pricing strategy (70% discount for 4-stage bundles) that optimized the Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV).
