Rhea Fu

Project & Product Manager

Ex-ViuTV / PCCW
Specialized in IP Licensing, EdTech & Digital Content Production

I am a Product Manager with a unique path that started in creative media and evolved into technology leadership. With my background in design and video production, I specialize in bridging the gap between creative vision and technical execution.

From Media to Product
My journey began at ViuTV (PCCW) and in advertising, where I mastered visual storytelling for brands like The Ritz-Carlton, Marriott International, AXA. Seeking to create more interactive value, I pivoted into the tech world. Through dedicated self-study in Agile & Scrum, I transitioned into Product Management, leading the development of educational apps for global IPs such as The Smurfs, Moomins, Mr. Men & Little Miss, and Highlights etc.

Driving Strategic Growth
Currently, I focus on brand localization and “Go-Global” projects. I lead initiatives for partners like China Aerospace and New Oriental, bringing AI and STEAM education to schools across Hong Kong. Whether I’m navigating IP requirements or managing a dev sprint, my goal is always to build products that are both functional and inspiring.

2024 – Present
Project Manager @GREATICS LTD

Market Entry & Strategic Partnerships

Brand Localization: Scaling Chinese giants like China Aerospace and New Oriental for the Hong Kong and international markets.

Educational Impact: Driving AI and Aerospace STEAM initiatives in local schools through strategic collaborations with the Hong Kong Society of Astronautics LTD and various NGOs.

May 2022 – 2024
Product Manager (Agile & Scrum) @GREATICS LTD

Product Management & Global IPs

The PM Leap: Transitioned to Product Manager in 2022 after self-study (Online Courses, Books, YouTube) and internal promotion.

IP App Development: Led the end-to-end development of interactive Apps featuring world-renowned IPs: The Smurfs, Moomins, Mr. Men & Little Miss, and Highlights etc.

2020 – 2021
Content Creator ➔ Project Assistant @GREATICS LTD

From Content to Tech

The EdTech Entry: Joined an IP-licensed EdTech subsidiary as a Content Creator, focusing on scriptwriting and video production.

Tech Transition: Moved into the Tech Team as a Project Assistant, bridging the gap between creative assets and technical implementation through IP licensing and proofreading.

2019 – 2021
BA (Hons) in Professional Communication @PolyU

Strategic Communication

Completed degree at The Hong Kong Polytechnic University, specializing in professional and strategic communication.

2019 – 2020
Assistant Creative Director (Freelance)

Creative Direction

Creative Strategy: Directed digital content production for Online Ads and interactive media.

Project Leadership: Spearheaded YouTube channel strategies and Interactive projects, blending storytelling with user engagement.

2018 – 2019
Motion Graphic Designer @ViuTV (PCCW)

Broadcasting & Visual Media

Mainstream Media: Managed On-Air ads for ViuTV, ensuring high-quality visual delivery for corporate clients.

Post-Production: Assisted the creative execution of TV program post-production and commercial shoots within a fast-paced broadcasting environment.

2014 – 2017
Multimedia Producer & Designer

Creative Roots & Digital Foundations

Advertising Design: Produced commercial content for The Ritz-Carlton, Marriott International, AXA etc.

Viral Media: Contributed to the growth of the Coffee Lam YouTube Channel and explored immersive storytelling with the Infernal Affairs VR project.

Global E-commerce: Joined Y Cube, managing brand design and product photography for various Amazon international trade brands.

2013 – 2015
Higher Diploma in Advertising Design @HKDI

Design Foundations

Graduated with an Outstanding Performance Award and recognized for the Final Year Project of the Year.